Magazine B - Patagonia

PatagoniaIn 1937, after his friends died in a tragic mountaineering accident partly caused by poor footwear, Vitale Bramani started Vibram to create more functional outsoles. Vibram has striven since that time to develop new products for people on their feet. In 2005, the Italian company introduced its first finished product line, FiveFingers, showing how a component manufacturer can itself become a brand.